About:

Under Appreciated Values was conceived inside a Panera Bread in West Bloomfield, MI. Three then-teenagers, entranced with the power and beauty of fashion, sought to create a brand that would challenge and redefine sensible fashion choices while also portraying underlying messages in the garments. What they ended up with was UAV, an amalgamation of their most artistically innovative ideas and designs. UAV is a continuously evolving brand, with ideas and clothing attempting to adapt to changing perceptions and moods.

Now UAV Is Artistically Directed By One Of The Co-Founders: Anish Basavalingiah